If you’re like most business owners, you probably feel like working on your marketing activities is an endless task. Every time you think your finished, you realize there are more things you have to do. One of the social media platforms that you use has gone and changed it”s algorithm or added new, updated tools that changes everything. I’m sure you can relate to all of this.
One of the bast ways for you to get a better grip on your marketing is to setup a schedule. Now, I know you have heard all of this before, and like me, felt like there was no way to handle all of the things that needed to be done, let alone set up a daily schedule. I have tried this a number of times in the past and Have Failed. I would sit down and create this grandiose schedule, filling my day with marketing task, time for painting in the studio, squeeze in family needs and…, you get the idea.
This never lasted more than a week or two and I simply shut down. I was on over load. That was when I realized I needed to prioritize my most important aspects of my marketing plan. I selected my top 5 task and focused on them. Hey, if I can handle 5 task, and so can you…Right.
Step 1.The first step is to prioritize what are the five most important things you need to do each week to further move your marketing goals forward. We both know that there is probably more than 5 marketing task you need to accomplish, but this is like learning to walk, baby steps first. So Pick your Top 5.
Step 2. The second step is to designate One Hour each day to work on your goals. It doesn’t matter when. You just want to make sure that it is during a time when you aren’t going to be disturbed. Select a time when you seem to be most productive, after all you want to accomplish as much as possible in this one hour.
Step 3. This third part is fairly simple. Assign a single task to each of the five days of the week you are going to be working on ( you pick which five days work best for you).
NOTE…Don’t be tempted to schedule more than one task on any given day. This process works best when it is a one day-to one task schedule.
There you have it. In one hour or less per day you will be able to work towards accomplishing your top 5 marketing goals.
Below are the original top five goals I selected to focus on, along with examples of some of the different task I did/still do accomplish. You will notice that most of my original goals/task are focused on writing my Blog Post. Like many of us, I was struggling to find the time to research and prepare a weekly Blog Post. There were always so many little things that needed to be accomplished just to get one post sent out and trying to accomplish them all at once was…Way Too Much.
Here are my First Five….
#1 RESEARCH POSSIBLE TOPICS AND KEY WORDS ASSOCIATED WITH THEM.
For most us, when you start blogging you have loads of ideas for things to write blog posts about. Then you find yourself having to really look around for inspiration before you write your next post. Finally you stare at the screen(blank) with the cursor staring right back at you. Now What…
a)Change the direction or scope of the post
b)See if you can make it a tighter timeframe
c)Reach out to your social media or email list
d)Look at experts and industry leaders for inspiration
e)Pinterest is a great resource for both ideas and keyword research. Start with your niche and go from there.
#2 CREATE YOUR SOCIAL MEDIA GRAPHICS FOR YOUR UPCOMING BLOG POST
Check out your favorites on IG, Facebook, Pinterest and you can’t help but notice all the great eye-catching graphics. Thankfully, there are so many amazing tools out there, so anyone can create their own social media graphics quickly and easily.
c)Blog post graphics
d)Social Media post/announcements
Canva is my tool to create my social media graphics for all my marketing activities. I love the ease and versatility of this platform.
#3 CREATE A QUICK OPT-IN/CONTENT UPGRADE
One of the best and quickest ways to increase your followers for your Blog/Social Media Post/Newsletter/Email List is to offer what is called opt-ins. By creating a simple checklist or template you are providing your readers with a simple way to refer bak to your post without having to read it again.
Here are some ideas for your opt-in or content upgrades:
#4 WRITE A BLOG POST
Not every Blog Post can be written within an hour but there are many ideas that lend themselves to that possibility.
#5 SEND OUT AN EMAIL TO YOUR LIST ANNOUNCING THIS WEEKS BLOG POST
The weekly email/letter that I send out every Wednesday always takes me 30 minutes or less. All of the work has already been done in the prior 4 task/goals. Now it is a simple process of putting it together.
THE GOOD NEWS…
After working on this daily schedule for a little more than a month I discovered that the time needed to complete many of these task was less than the original hour that I set aside. Since then I have been able to add on a few more of my marketing goals to my schedule. I have increased my allocated hour of time, but do not feel so overwhelmed. Nothing like see SUCCESS to keep us moving forward.
Thank You for visiting with me today.
I hope you will check back often.
1. Sharing Your Techniques
We all start at the same place, having little to no experience with the basic techniques of our craft. As we work more in the medium of our choice we may purchase books, sign up for online courses or even take a hands-on workshop. All of these provide you with new information to share with your readers, email list or post on your website.
2. Local Events You Are Involved In
Are you participating in an upcoming Art Fair, open studio or group/single show? All of these are great experiences to share with your readers. Share pictures and suggestions about past experiences; how to prepare for an open studio event, or what is involved in setting up for a show. Be sure to include information if this is an annual event that you will be attending at a future date.
3. Completed Artwork
This might sound like a no-brainer but many artists do not write blog about their new art. Share your new artwork, discuss your process, explaining how you created the work. Share the story behind your artwork, what inspired you to create the new piece you are showcasing. Readers love to connect at a more personal level.
4. Work In Progress
People love to see art come to life. Sharing with your readers your progress on a specific painting creates an instant connection to the work on a personal level for your readers. They look forward to your updates and will love to help you celebrate it's completion.
We all learn from our experiences and that includes are mistakes. Your readers will love for you to share some of these mistakes and how you solved them. Writing about your challenges with a new technique or painting makes you appear more human and allows your readers to connect with you on a more personal level.
6. Supply Reviews
Most artist love to explore new tools and techniques. This side of exploration is an integral part of the creative process. Your readers will love for you to share your experiences with these new tools and techniques. Include information about why you wanted to try something new. Share advice with your readers about how to use the the tools or take care of them. Artist are always looking for reviews of new tools on the market or how did a specific technique work for you.
If you are new to blogging or are struggling to come up with ideas to share with your readers these ideas are a great place to start. Sharing on a regular schedule is a key step to promoting your online presence and your artwork.
Have a great week and stay safe.
1310 Pendleton Street
SANNA Fine Art